Over the last couple of years 888poker has steadily moved up in player traffic and is now the second largest online poker site in the world.

The primary reason for that success? Supporting and motivating recreational players.

888poker did it by inventing new, low- and mid-stakes buy-in Live series like 888Live and 888Live Local.

They also revamped their online poker tournament offerings and expanded their showcase online tournament series – the XL series.

Now, they’re taking it one step further – “Taking Back the Game,” if you will – with a new campaign illustrating just how they solve the issues recreational players face today.

The End of Buzzkills

Online poker players want to be valued as good customers and they don’t always feel they are.

Don’t be on the outside looking in.

To illustrate how much they care about that very issue, 888poker has begun a new video ad campaign you can preview below.

The focus is on “buzzkills” — aka the big issues recreational players say erode their online poker experience. Those issues:

• Getting stuck in games with players not on same skill level
• Waiting forever for stalling players to act
• Missing out on big bonuses other players get
• Not having the bankroll to experience some of the biggest live events in the world

Over the course of the coming months 888poker will introduce even more projects and initiatives for the benefit of all players – from the beginner to the pro.

A special focus will be on new players so if you don’t have an account at 888poker yet, head to our review page to get started with an $888 bonus.

Uneven Games

Slow Games

Exclusive Bonuses

Can’t Afford It?

Qualifying Satellites from 1 Cent

If you watched the last clip you likely noticed 888’s emphasis on giving every player the chance to take in the pro poker experience for a fraction of the cost.

Check the lobby.

If you check out the 888poker lobby you see lots of satellites running all day round and the steps system – which starts at the aforementioned 1 penny – give you the chance to qualify for pretty much any live event you want to play.

Including the biggest one of all, too. 888poker is back as the main sponsor of the World Series of Poker in Las Vegas and it’s the only online poker site to offer satellites for the main event.

You can also win a package for 888’s very own branded WSOP event called the ‘Crazy Eights,’ with an $888 buy-in and $888,888 first-place prize.

888poker also gives back to its players via a comprehensive loyalty program where players who put in high volume can choose from a wide range of items rom Ray Ban and Armani sunglasses to watches, jewellery, sports and electronic equipment.

Drones, Macbooks and complete Sony Home Cinema systems are on offer, for example. And even if you only play now and again you can still collect enough points – or gold tokens – to exchange for tickets for additional tournaments and cash bonuses.

Start your new 888poker account here to collect your up to $888 sign-up bonus.